Aspiration and the View from the Inside

The philosopher Agnes Callard argues in her book Aspiration that it is possible to want to become something you cannot yet understand. That it is possible to rationally pursue a way or view of life of which it is currently impossible for you to judge the value. For example, to aspire to become a music lover, a parent, the kind of person who enjoys long walks – or a designer.

There is a paradox here because it is impossible to (fully) judge the value of achieving such goals before achieving them. So how can you pursue them rationally, Callard asks. Their value is only properly visible from the inside, to those who have already become music lovers, parents, walkers, or designers – those who have already passed through the looking glass.

This may be a good metaphor to use when explaining this predicament to design students and teachers. That experienced designers have stepped into a world or bubble that can be described accurately, but only to those who are also inside. As if they’ve put on a AR headset and now see things the other simply doesn’t. Also similar to the difficulty of explaining or characterizing a new taste to someone who has never eaten a particular snack or food. There is a truth to how it tastes. Most people who’ve eaten the thing will agree to its character. But it cannot fully be explained in words to those who have never tasted it.